Phone: 615-373-1980  
Toll Free: 800-207-2954
  








Agents' Mortgage
Solutions, Inc.®

a FHA Approved
Lending Institution

A United States
Department of Agriculture,
Fannie Mae, and
Freddie Mac
Lending Institution


615-373-1980
800-207-2954

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Anderson J.
Smith, Adam
Malthus, Thomas
Ricardo, David
More on Control
 

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Calculating the Ricardian-Rent of Your Product:

If your product can save 250 million Americans $1.00 each, that's $250 million in Ricardian-Rent.   Your product's Ricardian-Rent is the unique benefit your product provides, minus the cost of your product.  It's not a new idea.  You can split this money with your customers or clients - if they agree that you are uniquely and legally positioned to provide this value.
 
Other examples:
* If you can save 500 corporations $5 million each, that's $250 million in Ricardian-Rent.
* If you can save 250 million individuals $1.00 each per year, the discounted present-value of your product's Ricardian-Rent is about $2.5 billion.
* If I had $10 million dollars and I was blind, I would be willing to trade my $10 million for the ability to see.  Most people would do the same.  If you had a unique product that could restore vision to 100 blind people, your product's Ricardian-Rent would be the sum of most of their their net-worth.
* If you can extend the life of 1,000 people by five healthy years, an actuary can calculate the Ricardian-Rent your product provides.

Control

If you cannot control your product, your customers and clients may benefit from your ideas, but you cannot.  

Many years ago, a gentleman named Pythagoras discovered that the square of the length of the hypotenuse of a right triangle, equals the sum of the squares of the lengths of the other two sides.  At that time, everybody knew that if a right triangle had sides with lengths of 3 units and 4 units, the hypotenuse would be 5 units.  The theorem that Pythagoras came up with applied to all right triangles.  The Pythagorean theorem has helped more people than we can imagine.  This theorem's Ricardian-Rent was massive.

But Pythagoras died a poor man.  No one can control information of this nature.  If you have an idea like Pythagoras, we suggest that you write it up in an academic journal or post it on the Internet.  Give it away because you'll never make any money from a product you cannot control irregardless of the size of its Ricardian-Rent.

Here are some ways you can attempt to control your product:

1.) Trade secrets,
2.) Copyright,
3.) Trademarks,
4.) Patents,
5.) Domain name, and
6.) Illegal methods.

Of course we don't recommend controlling your product through illegal means (or doing anything illegal).  That kind of thing never works out in the long run.  But it is important to note that your competitors may use illegal means to control their products.

And always remember that when all is said and done, control is always just an illusion.

Continue by clicking: More on Control